Most animals supplied to the Organic Farm Butchery are single sourced from one organic farm on the Hawke’s Bay coast.
The concept was re-create rural idyll in a graphic form. To Illustrate the animals, farm and environment. To convey the natural life that these animals are having as part of a larger sustainable ecosystem. Each illustration can be used individually or come together to create the whole. Overlapping and interconnecting, a reflection of what happens in nature. The brand needed to be adaptable and work across a wide variety of formats and I think we achieved that.
The approved concept has been applied to various designs across the brand. From home compostable packaging to consumer friendly meatballs and burger boxes. From brand posters and brochures, small product stickers to tee shirts, farmers market banners to building signage.