The Banger

Brand & packaging

The Banger is part of the ‘One Off’ series of wines the Rod McDonald Wines are famous for.

We took our brief from the back label –

‘…based on the ancient… and slightly dodgy… French practice of sneaking wine across regional boarders to improve wine quality in lesser years’

We thought ‘You’d need a truck for that’ so we put some textured engine parts on the label and boom, le Bob’s your uncle we had a label.