Focus Genetics

Brand & packaging

Working with Lucy Dobbs (strategy) and Rob Achton (creative strategy) the re-brand for Focus Genetics had a lot of pieces of the puszzle in place before we came on-board.

The central message to covey was that  the famer working with Focus Gentics equals gain (the magic place where you meet in the middle).

Taking a que from the logo, we pulled out shapes and colours that could be used throughout all the associated collateral giving us a strong stuctured feel that would appeal to the more practical minded of clients ie a farmer.