Be Pure

Brand & packaging

Ben from BePure had a problem, BePure made vitamin supplements from the best source ingredients possible and created health programs tailored to individual needs but the brand didn’t reflect this, it was all white plastic bottles and electric blue foiled labels, more protien shake than holistic vitamins. This was the opposite to the BePure ethos.

As we were creating a brand for vitamins that were to be taken daily, we needed the consumer to want to have them on their benchtop or bedside table and not hidden in a cupboard gathering dust.

So by taking a holistic approch to the brand, recylable products, graphic pattens representing what each product, I think we went a long way to achieving this.